by Kelly Robinson March 07, 2019 4 Comments

 

I will never forget the excitement I had going into a meeting with one of my professors, Dr. J back in grad school. I had the idea of launching a Christian clothing business from way back when and he had a side business that helped start-ups. I came prepared with all my notes, my hand-drawn ideas scribbled into a notebook from years ago and a prototype of a zip-up hoodie that had embroidered crosses and verses stitched all over it. I was so excited! See, Dr. J, now this is what I’m talking about! See this cool hoodie??!! It’s a nicer, higher-end product that I really think people would buy! He, of course, has far more knowledge than I and he is asking questions and pondering it all…thankfully not anything like “Shark Tank”; I would never have survived that type of questioning. He was genuinely being a kind fella and hearing me out. At the end of our meeting (as I am walking out) he asked me to write a “Theology of a Hoodie.” K…. hmmm….ok. That’s it? What on earth does he mean, I thought? I also thought, are you kidding me dude, you know full well how many books and papers we must write in graduate school and now you are asking me to (for fun) write a theology of a hoodie?!

Well, here it is almost 8 years later. (BTW I still do not know exactly what he was asking for, however, I have a far better understanding of hoodies after creating and selling them for almost 3 years now). “Theology” means a theological theory or system” I am going with just the theory or system; my guess is that was what he was asking for?

So, here is my brief explanation of how the system works, at least in my case. Most t-shirt companies, (come to find out) are either started because the person or one of the persons has a graphic arts degree and the software to design art, or they have a heat-press, or a screen press, or they have both, both a graphic artist degree and press. Well, true to form, I have neither, go figure, however, that did not stop me! I have always kind of done things the hard way. Truth be told, the Lord provided a graphic artist in the beginning, (now that is an amazing story that I will save for a later post) as well as a printer. So, once I have an idea, I share that with my graphic designer who begins to create mock-ups of what I have in mind.  Shockingly, this doesn’t happen overnight. It takes several tries from two different noggins and eventually we arrive at an acceptable, no scratch that, an amazing design! Yippee! Then, if I have not chosen a garment for that particular design, I need to order in samples, wash said samples, wear them to see how they fit, determine if they run too small, or too large. Sometimes order more samples and eventually decide on a garment. I am pretty picky with what I put out there, all our items are very soft and wearable. Then, we order the garments, they get shipped to the printer and we wait to see how one looks before continuing to print the whole enchilada, and then we pick them up! Yay! Now, we need a professional photographer (her name is Regina Ochs “Flawless Faces and Photos”) to take a photo of the model and garment and then she edits, and then it goes to the amazing Lisa Bozarth who further crops and places on the site with a description and explanation of the garment, where the 10% is going to etc.

WHEW! I am exhausted just typing it all out! That is the “theology” of one shirt or one single hoodie.  Lemme tell ya, there is a lot of time, much prayer, effort, money, brain cells and love that go into each and every garment that we create. And, you know what? I wouldn’t have it any other way. It is a labor of love and we hope that you can sense that in our garments. So, Dr. J, is this what you were looking for? I am guessing way back then, I had zero idea of what I would have written had I had the time to write yet another paper in school. Thank you for your gentle guidance and support, in the beginning, it was worth the wait to experience the system before explaining it. And, even though it takes a ton of effort and time to produce just one little t-shirt or hoodie, much to my husband’s chagrin, I still find myself saying often, “Now, that would be a great t-shirt!”

 

 





Kelly Robinson
Kelly Robinson

Author


4 Responses

Shari McCants
Shari McCants

July 06, 2019

Kelly.,
You amaze me! I love how you write! This is a great story! So blessed to know you. Can’t wait to get a hoodie!

Cindy
Cindy

March 08, 2019

Nice article! Good to see you, too!

Liz
Liz

March 08, 2019

I love hearing “now that would be a great t-shirt!” Your shirts are filled with love and encouragement. I feel hugged when I wear them :)

Corry Franklin
Corry Franklin

March 08, 2019

Love your theology girl!

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